Have you started Rippln? How did the buzz about Rippln get so big, so fast? The sheer numbers of people who are ready
to ripple are so vast, they actually exceeded the early
expectations that everyone knew they'd see and have launched the upcoming app into viral territory. Here is a hint about how Rippln
became the sensation that it is.
Brian Underwood, Rippln CEO, says it all really depends on having what
people want and then delivering it to them. Actively listening to people and finding a way to incorporate
what they want with what they already do is the secret. Then you can launch them in the right direction in a manner that allows everyone
to succeed. The other side of this equation is buzz - getting the word out
to people so they know what's coming
Rather than go with huge paid advertising campaigns for the launch of Rippln, Brian Underwood
chose the organic approach. He knew that once people saw the power of
the ripple, word would spread on its own. Underwood was right on the money - over 150,000 people are onboard right now and over a quarter million people
having gotten the word about Rippln on Facebook alone in only just one
week. Can you say "Mission accomplished"?
A massive drawing power boosts the concept and people
of Rippln are sharing the love. That includes every team member that is out
there making ripples and getting the word out to their trusted circles.
When you have what people want and then you follow up by giving them the chance to succeed,
everyone wins. Start your ripple now!
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